FAQ

SERVICES & EXPERTISE

What is EPG?

EPG is a global sports business advisory firm led by Nordic expertise, combining authentic sports industry experience with AI acceleration. We help sports organizations worldwide maximize commercial revenue and facilitate strategic partnerships across international markets.

What services do you offer?

We provide comprehensive sports business solutions including:

• Sports sponsorship strategy and partnership facilitation

• Commercial revenue optimization and income stream development

• Sports M&A advisory and transaction facilitation

• Digital transformation strategy and implementation

• Strategic advisory retainers with ongoing support

• Corporate sports partnership strategy

• Rapid 48-72 hour strategic analysis

What makes EPG different from other sports consultants?

We're the only firm combining Sweden's leading sports dealmaker experience with Sports Business network access. We deliver results in weeks, not months.

Which sports and markets do you focus on?

We work across all sports sectors globally, with particular expertise in football. While our leadership is Nordic-based, we serve international markets through our extensive global network and proven experience in European, North American, and emerging sports markets.

EXPERTISE & TRACK RECORD

What's your background in sports business?

Kim Eriksson served as Sweden's leading sports dealmaker with Ernst & Young Sports Business network access. Our proven experience includes facilitating the €30M Hull City FC transaction, negotiating F1/telecom partnerships, and maintaining relationships across global sports investment markets.

Can you provide references or case studies?

Yes, we have documented success stories including EFL Championship transaction facilitation, F1/telecom partnership negotiations, and multiple international sports revenue optimization projects. Relevant case studies provided upon request.

Do you understand the unique challenges of sports business?

Absolutely. Unlike generic business consultants, we understand sports culture, fan dynamics, regulatory requirements, seasonal revenue patterns, and the unique stakeholder relationships that define sports organizations across different markets globally.

DIGITAL TRANSFORMATION

Do you handle technical implementation?

We provide digital strategy and coordinate technical implementation through proven development partners. You get sports business expertise combined with technical execution capability - something most consultants can't provide.

SPONSORSHIP & PARTNERSHIPS

How do you identify potential sponsors?

We leverage our extensive global corporate network and systematic approach to identify sponsors whose values and target audiences align with your organization. Our F1/telecom partnership experience demonstrates our ability to connect at CEO level internationally.

What's included in sponsorship strategy?

Comprehensive sponsor identification, partnership valuation, negotiation support, activation strategy development, ROI measurement frameworks, and long-term relationship management guidance.

Do you help with activation and ongoing management?

Yes, we provide activation strategy and can facilitate ongoing partnership management through our network of specialists and strategic partners worldwide.

GETTING STARTED

How do I get started?

Contact us through our website or directly to discuss your needs. We'll recommend the appropriate service, provide detailed scope, and can begin within 24-48 hours. No lengthy sales processes.

Do you offer free consultations?

We provide brief initial consultations to determine service fit. For detailed analysis and recommendations, we recommend starting with our €999 rapid strategic analysis for immediate value.

What information do you need from potential clients?

We need to understand your objectives, current challenges, budget parameters, and timeline. For M&A clients, we require verification of funds availability for serious opportunities.

Do you sign NDAs?

Yes, we routinely sign comprehensive non-disclosure agreements to protect all sensitive information shared during evaluation and advisory processes.

SPORTS M&A & TRANSACTIONS

What M&A markets do you focus on?

We facilitate sports M&A transactions globally, with particular expertise in European markets including Denmark and the UK where our experience provides deep market knowledge. We work internationally through our extensive investor network.

How long does the M&A process take?

Sports M&A typically ranges from 6-18 months from initial preparation to completion, including due diligence, negotiations, and regulatory approvals. Timeline varies based on deal complexity and market conditions.

What regulatory approvals are required?

Sports acquisitions require league sanctioning, competition authority approval, and sometimes government approval depending on jurisdiction and investment size. We coordinate this process with specialized sports lawyers globally.

Your questions about our sports business advisory services answered